A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
While Graphic Design as a discipline has a relatively recent history, with the name ‘graphic design” first coined by William Addison Dwiggins in 1922
Graphics Award Winner 2011: Homemade is Best, Forsman & Bodenfors for IKEA